From advertisements to branded blog posts, copywriting has been my main gig for the last seven years or so. Here are some things I’m most proud of.
The Great Outdoors
I spent a couple of years as the go-to copywriter for a major outdoor goods company, juggling brand voices and copy needs across five separate brands. I was a major (in some cases, only) contributor for the brands’ blogs, and for several of the brands, I branched into product category pages as well, fleshing out bare pages with useful information that boosted their SEO profile and helped potential customers make informed decisions.
Specialty Medical Care
Another major client at my day job was a specialty medical company, operating in a highly-competitive niche treating chronic illness. Pieces needed to be plainly-written and straightforward. They needed to be as reassuring as possible, while being honest about the realities of the disease. Many articles on symptoms, like this one on a fluid buildup called hypervolemia, were common.
One particular success was this piece about creatinine levels in the body. This article has captured the first page of Google results for thousands of keywords, becoming an SEO juggernaut in a hotly contested field. To reach publication and achieve search dominance, the piece not only had to satisfy numerous stakeholders, compliance experts, and doctors for the client, but also the increased scrutiny that Google lends toward medical advice.
Video Game Advertising
The trailer for Nuka-World spun out of two drafts that I submitted to COPILOT Music + Sound, and the client loved them so much that they asked us to smoosh them together into one song. Ravi Krishnaswami helped combine the two ideas, and the finished product delighted them. Not only did they cut the trailer to the song, they also featured the song in-game, where listening to it earns you an in-game achievement. They’ve used it at immersive installations, and featured the lyrics on merch. A couple of awards and 5 million YouTube views later, It still makes me smile to know that I was able to tap into the Fallout feel so completely.
Independent Musicians
One of my favorite things to do is help musicians put their best foot forward, and showcase what sets them apart. Most recently, I helped the avant-garde VGM funk band DiscoCactus shore up their website bios in advance of a huge Kickstarter (that they’ve absolutely blown out of the water). But I’ve also written a lot of press updates and interviews, including pieces with media composers like Richard Tuttobene and Leo Birenberg.
COVID-19 Cleaning
At the start of the pandemic, keeping a clean work environment was heavily emphasized, especially before the airborne nature of SARS-CoV-2 was fully appreciated. Using the absolute most up-to-date information from the CDC, EPA, and journal research from top hospitals and research universities around the world, I generated a great deal of up-to-the-minute content for brands dedicated to helping businesses stay safe and sanitary. This piece on cleaning for COVID-19 was just one of many.
Insurance Primers
Not everything gets to be fun and sexy, but information on topics like Medicare plans is still important. I wrote quite a few blog posts on a wide variety of topics for a top insurance company, and others, like this one, I revamped for SEO and readability from content already on-site.