WORK EXPERIENCE
Reviewed, part of the USA Today Network Feb 2022-present
SEO Updates Editor
Directing top-to-bottom SEO overhauls on evergreen content across verticals to improve keyword density and search placement, driving pageview increases of as much as 350%+. Helping design and implement a gift guide SEO overhaul that recouped a 77% revenue shortfall from November and met December’s goals, all within 4 weeks, in my first year on the job. Optimizing news content and gift guides for maximum visibility in SERP features. Reformatting content for mobile screens and reader experience while retaining Reviewed’s unique brand voice. Communicating across silos to ensure departments are complementing and coordinating efforts. Coaching others in workshops and one-to-one mentoring to teach SEO best practices across the organization. Writing product reviews including audio tech and bidets.
Bened Life Feb 2024-present
Head Writer & SEO
Creating, directing, and implementing the first SEO strategy for Bened Life, a research-based probiotics company focused on gut-brain axis health. Optimizing blog content from neurodiversity advocates for SEO. Pitching, designing, and implementing content clusters while remaining within compliance parameters for the supplement space
Everything All the Time Always May 2015-present
Owner, Freelance Composer, Writer, Social Media Manager, SEO
Writing creative material on spec from often-unusual briefs and unique voices on a quick timetable. Social media analysis and planning, helping clients develop strategies to identify and fully capitalize on their unique value propositions. Content strategy, creation, and editing for clients such as Wunderman Thompson, Vermont College of Fine Arts, Don DiNicola, New Music Box, The American Genius, DiscoCactus, The Game Brass, Deep South Minneapolis Records, and more.
Video game script/narrative design for Brendan McLeod (12 Labors)
Music composition for clients including Hidden Achievement (Outpost Delta), Eric Snider (Finished! By Friedemann Friese), COPILOT Music + Sound/Bethesda (Fallout 4: Nuka World, Commander Keen) and Jared Vincenti (Allston Xmas, We’ve Got History). Bethesda work includes in-universe lyric writing to communicate worldbuilding, game mechanics, and tasks.
Saxophone and voice recording for video game soundtracks and others, including Ryan Ike (Wizard with a Gun), Yishan Mai (Cuisineer), and Megan McDuffee (Inner Demons album)
Wunderman Thompson Aug 2018-March 2021
Sr. Copywriter, Copy Editor
Pitching, copywriting, and editing search-optimized website content to drive organic web traffic and hit goals ranging from lead generation to sales. Giving writers feedback to help with short-term tasks and long-term skill development. Adapting to fit multiple clients’ brand voices, and multiple websites/brands within those clients. Helping develop quarterly content strategies. Clients included Mutual of Omaha, Fresenius Kidney Care, Volkswagen, ServiceMaster, and Johnson Outdoors.
HarperCollins Publishers July 2019-April 2022
Freelance Audiobook Quality Control
Reviewing pre-release audiobooks for quality assurance purposes. This includes making sure that the spoken words and text of the book match perfectly, that the audio is free of technical issues, pronunciation errors, and extraneous sounds, and that the book text is free of typos. Preparing Reaper sessions with QA notes attached to enable quick correction.
Inuvo, Inc. Aug 2015-Apr 2018
Writer, Editor
Pitching, copywriting, editing, and publishing articles and social media posts on multiple websites for social engagement, ad revenue, and affiliate marketing purposes. Articles included travel, healthcare, pop culture, quizzes, automotive, gift guides, and lifestyle content.
Nerdspan Aug 2013-2017
Music Editor, Comics Writer
Entertainment articles adapting PR copy. Critical review of music albums and comic books. Interviews with media scoring composers for press purposes.
SKILLS
SEO optimization, Microsoft Office, Word, Excel, Google’s G-Suite including Google Word, Google Drive, and Google Sheets. CMS management including Presto, WordPress, and others. Writing, editing, and managing writers. Researching SEO-optimized topics for content clusters and new content pillars/verticals.
EDUCATION
University of Central Arkansas Conway, AR
B.S. Psychology with an Honors Interdisciplinary Minor
B.M. Music Composition
Vermont College of Fine Arts Montpelier, VT
MFA, Music Composition with Scoring Emphasis